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💨MEET OLE’ SMOKIE💨

The official face of Herf Apparel & Co.

He’s not just a bear — he’s a lifestyle.
Bold. Laid back. Smooth with the smoke.
Always dressed for the HERF. Always ready to light one up and vibe out.

🐻💨 Cigar in paw. Swagger on 10.
Whether it’s the back patio or the big tailgate, Smokie represents the Herf culture — chill energy, premium taste, and timeless style.

🖤 Built for the HERF community.
🔥 Powered by good cigars and great company.
🎩 Dressed like he owns the lounge (because he kinda does).

Stay tuned... Smokie’s got merch, moods, and more coming your way.